Here are some images I created last week in Toronto for Alex Osterwalder’s Business Model Workshop and Masterclass. His groundbreaking, highly-visual method is the basis of the popular book, Business Model Generation.
Here’s an image from the book On the Writing of the Insane (1870) by G. Mackenzie Bacon, medical superintendent at an asylum near Cambridge, England. Surprisingly similar to what I do for a living. And I’m a little crazy.
My friends at ImageThink sent me on a job to scribe the Promaxbda Conference in LA where I captured interviews with Charlie Sheen, Betty White, and Ryan Murphy, among others. It was a blast.
When I got my iPad I thought it was going to be a tiny computer that I could carry with me and type on and do all the same stuff I would do on a laptop, but it’s a whole different thing. My son immediately grabbed it and started amassing video games. At dinner I used it in the kitchen to look up recipes. But I was a little disappointed in my new toy. It didn’t do much other than provide entertainment. That was until I got turned onto the drawing apps and began to see its value for visual note taking, graphic recording, and animation.
I fell in love with the apps, Brushes, Sketchbook Pro, Flipboom, and Neu Notes. I bought about ten others for drawing and animation but can’t recommend any of them.
With the iPad it’s possible to sit in on a conference or meeting and visually record it on your lap. A wireless connection beams the drawing in real time to a projector and the audience can watch it unfold on the screen. I’ve only heard of colleagues doing it so far, I haven’t been called on to do it myself. But I’m practicing drawing on the iPad constantly so I’ll be ready.
Here are some iPad recordings I did for practice at my son’s Cuong Nhu martial arts class.
Hey, none other than the Wall Street Journal has an article on the value of doodling for business!
Friends and acquaintances keep asking me, “What’s that new graphic whatchamacallit thing you’re doing?”
It gives me lots of practice with my elevator speech. So here it goes:
It’s called graphic recording. What I do is attend a meeting or brainstorming session and capture the content in words and pictures on large sheets of paper.
“That sounds cool,” they say. “Graphic, er, what’s it called again?”
Sometimes I wish graphic recording had a more memorable name. Like Zap Doodling or Superfly Sketching. It’s sometimes called scribing or visual note taking or graphic facilitation but those aren’t exactly dynamic names either. My friend Nettie suggests I call my version Live Dangle-tooning which is pretty good, but I’m afraid the serious purpose of the activity would be lost with something as silly-sounding as that. People love graphic recording they just can’t remember what it’s called.
The other response I get from people who know me, when they find out that I draw during meetings and conferences is, “Oh so you do exactly what you’d be doing anyway.” That’s true, I almost always have a sketchbook with me– especially at conferences– and I’m always Zap Doodling the content.